The romanticizing of entrepreneurs focuses too often on stories of unbridled success—emphasizing those stories as the litmus test for success. That test, that perspective gets it wrong. John Lassiter, the entrepreneur, gets it right whatever the measure for success. From afar, we can’t imagine the thought of starting a lawyer-focused recruiting and staffing company before it was ever really a thing. Hard to imagine niche-based staffing and recruiting being commonplace when John went to market with Carolina Legal Staffing.
John continues to test his mettle as an entrepreneur. His recent work as the chair of local committee in charge of fundraising for the Republican National Convention presented unforeseen challenges for reasons most attributed to the uncertainty surrounding COVID-19 and the corresponding prohibition on large gatherings. The convention story has been told ad nauseum.
The untold story, or not told enough, is John’s capacity to find a needle in the haystack, identifying community-building causes to support when the dollars raised could not be spent on convention-related activities. And that untold story highlights something about John we want to know more about—how, as an entrepreneur, do you turn lemons to lemonade