You don’t have to be a lawyer to know how to think like a lawyer; act like a lawyer; talk like a lawyer, or interact with lawyers. In fact, perhaps some of the best lawyers are the non-lawyers in our lives; those impassioned advocates who stand with stable-footed conviction behind causes.
Conversely, you don’t have to be a human to be a lawyer, so a critic may say. The same critic may say that an average lawyer has been so dehumanized that the re-humanization process is comparable to a rocket ship re-entering the Earth’s atmosphere. We’re not here to debate the efficacy of the critic’s viewpoint; only to acknowledge its existence. And that’s sad. What if you could change the worldview of lawyers one public perception at a time? Assuming you could, change starts with lawyers. How to change?
Shannon Blackwell can help. Who’s Shannon?
Shannon is a human, although she may claim to be a War Eagle human, who knows how to handle adversity. How else would you explain being an Auburn fan having to tolerate Bama’s recent football run? She’s also a legal marketing expert, leveraging more than a decade’s worth of experience at law firms, large and small, from coast to coast and overseas. (So worldly). Her focus? Authentic business development. Her unique skillset? Customer experience, business development plans, strategic event planning, and budgets. Like holding your feet to the fire kind of thing. Less is more and more with less. All the things impacted by that gross seven-letter word.
Shannon helps her clients walk by faith, instilling a belief that a new strategy will achieve demonstrable results; a limited budget can be leveraged to enhance visibility; a client’s experience can be improved exponentially by the “little things.” For if you don’t believe it, you can’t achieve it. Right?
In her life as a human, Shannon saves the world. No, really. She is active in saving the Anne Springs Close Greenway, which is a 2,100-acre nature preserve in Fort Mill, South Carolina serving as a natural buffer from urban development. If you visit, you could find yourself mountain biking, hiking, kayaking, horseback riding, picnicking, and more . . . . Who knew?! When she’s not saving the world, Shannon helps her husband, two children, and 14-year old pup remain alive. She also loves a true-crime podcast, endorphins (i.e., running, Peloton, Barre), and Unity Presbyterian Church, in no particular order.
On October 23, 2019, from 8:30a to 9:30a, Shannon and her colleague, Morgan Lewis, will begin a three-part series focused on authentic business development. The first installment will focus on building a business development foundation. There will be food + fun. The goal will be to engage in an authentic business development dialogue so you can identify ONE THING that could work for you. If you’re interested in attending, sign up here. It’s free.
And if you want to reduce your operating expenses or create an efficient workflow for your law practice, go here.